Sign Up For Our Newsletter
Get exclusive deals and first dibs on new products from SGT Lures!
Send us your brag pics to get featured!
SgtLures (Sergeant Lures) makes soft plastic lures for both freshwater and saltwater fishing. Our lures are made to order in a wide variety of colors. We make our lures in one solid body for maximum strength and dip tails upon request.
I started making lures as a kid in the 70s and 80s. During my career in the military I would make lures for my friends in the Navy and later in the Army. We have a small family owned and operated business and our lures are hand injected on spot in Santa Fe, TX.