SgtLures (Sergeant Lures) makes soft plastic lures for both freshwater and saltwater fishing. Our lures are made to order in a wide variety of colors. We make our lures in one solid body for maximum strength and dip tails upon request.

I started making lures as a kid in the 70s and 80s. During my career in the military I would make lures for my friends in the Navy and later in the Army. We have a small family owned and operated business and our lures are hand injected on spot in Santa Fe, TX.